WALKERMARKETING AGENCY

Projects & results

Local businesses.
Visible progress.

Two local businesses at different stages, with clicks and impressions from Google Search Console, keyword ranking trends, and Google Analytics organic user growth.

Project 01 / Local SEO

Established local business

I was brought on around the start of November 2024 because the website was crashing and its search performance was declining.

I helped direct the web team through a rebuild and reshape the site’s structure. I then led content creation that helped improve keyword rankings and drive traffic growth.

Total clicks
78.8K
Total impressions
3.89M
Organic users
153% growth
2,444 → 6,174
Oct 2024–Aug 2026
Ranking keywords
128% growth
2,591 → 5,914
Sep 16, 2024–Sep 21, 2026
Weekly clicksView full size ↗
Google Search Console chart for an established local business: weekly clicks trending upward, 78.8K total clicks in the displayed period.
Weekly impressionsView full size ↗
Google Search Console weekly impressions from the week of May 18, 2025 through the week of September 6, 2026. Weekly impressions increased by 441% over this period; total impressions shown are 3.89 million.
Keyword rankingsView full size ↗
Keyword ranking distribution showing a sharp decline in late 2024, followed by recovery and growth through September 2026.
Monthly organic usersView full size ↗
Google Analytics monthly organic users for the established local business, showing an initial decline followed by an overall upward trend with fluctuations.

Monthly organic users from Google Analytics, from just before I joined in early November 2024 through the latest month shown.

Project 02 / Local SEO

Startup local business

I helped create this new business’s website and lead the ongoing content creation that is driving its growth.

The charts show how its search visibility, keyword rankings, and clicks have grown as the website has developed.

Total clicks
3.35K
Total impressions
124K
Ranking keywords
776
0 → 776
Mar 2026–Sep 21, 2026
Weekly clicksView full size ↗
Google Search Console chart for an startup local business: weekly clicks trending upward, 3.35K total clicks in the displayed period.
Weekly impressionsView full size ↗
Google Search Console chart for an startup local business: weekly impressions trending upward, 124K total impressions in the displayed period.
Keyword rankingsView full size ↗
Keyword ranking distribution growing from near zero in spring 2026 through September 2026.

Totals reflect the reporting period in each chart; the clicks and impressions charts may cover different date ranges. Clicks measure visits from Google Search; impressions count appearances in search results.

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